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Wienerschnitzel Expands with Six New Restaurants in Walmart

The interior of a Wienerschnitzel restaurant set in a Walmart, highlighting community engagement through local franchises.

News Summary

Wienerschnitzel has announced plans to open six new restaurants within Walmart stores across the western United States by fall 2025. The locations will include Bakersfield, California, and several other states. Each restaurant will feature the franchise’s full menu, emphasizing the company’s commitment to community engagement through local franchise ownership. The expansion reflects Wienerschnitzel’s strategy to modernize its market presence while enhancing customer service and corporate social responsibility initiatives.

Bakersfield, California – Wienerschnitzel, the world’s largest hot dog franchise based in Irvine, California, has announced plans to open six new restaurants within Walmart stores across the western United States by fall 2025. This expansion will bring the well-known fast-food brand to six states, including California, Washington, New Mexico, Arizona, Nevada, and Colorado, targeting high-traffic areas to boost growth and customer engagement.

The first location is set to open in Bakersfield, California, followed by additional restaurants in Puyallup, Washington; Alamogordo, New Mexico; Tempe, Arizona; Reno, Nevada; and Colorado Springs, Colorado. Each new outlet will be owned and operated by local franchisees, emphasizing the company’s commitment to partnering with community members for its expansion.

Wienerschnitzel’s new restaurant locations within Walmart will feature the franchise’s full menu, which includes popular items such as chili cheese dogs, junkyard dogs, chili cheese fries, jalapeño poppers, and Tastee Freez soft serve desserts. This move marks a strategic shift for the company, which aims to pursue non-traditional growth formats that include restaurants in airports, military bases, theme parks, food courts, and convenience stores.

As part of this initiative, Shak Turner has been appointed as the new Director of Franchise Expansion. Turner will play a crucial role in driving the brand’s strategic growth plans, which are designed not only to modernize Wienerschnitzel’s market footprint but also to keep the franchise relevant in the rapidly evolving retail and dining landscape.

Founded in 1961 in Wilmington, California, Wienerschnitzel has grown to operate 340 franchised locations across 13 states. The brand stands out for serving over 120 million hot dogs annually and is committed to enhancing customer service through its presence in well-trafficked areas like Walmart stores. This new expansion plan aims to capitalize on high customer demand while providing a solid blueprint for future growth initiatives.

Furthermore, Wienerschnitzel is dedicated to giving back to the community. A portion of the franchise’s profits are allocated to charitable programs, consistent with the company’s mission of “Serving Food to Serve Others.” This commitment to corporate social responsibility is an integral part of Wienerschnitzel’s identity as it expands its footprint in the fast-food industry.

The partnership with Walmart is expected to serve as a model for future expansions, allowing Wienerschnitzel to tap into new customer segments and enhance its visibility in consumer-focused environments. As the franchise embarks on this new chapter, it remains focused on delivering an exceptional dining experience, maintaining the quality of its offerings, and catering to the preferences of its growing customer base.

With these six upcoming restaurant openings, Wienerschnitzel plans to strengthen its presence in the western United States significantly, leveraging the synergy of being part of a retail giant while promoting the distinct flavors and quality that made it a beloved brand for more than six decades.