Sacramento, September 7, 2025
News Summary
In a significant move towards modernizing payment options, five restaurants and a winery in Sacramento have announced their plan to embrace cryptocurrency, allowing customers to pay with popular digital currencies like Bitcoin and Tether. This initiative, facilitated by Foodtoken.net, aims to attract a younger demographic while reducing transaction fees associated with traditional credit card processing. The announcement will take place during a press conference at the State Capitol, where local business representatives will discuss the implications of this shift for financial innovation in Sacramento.
Sacramento is set to embrace cryptocurrency as a payment option with five restaurants and a winery announcing plans to accept digital currencies like Bitcoin and Tether. The adoption is part of a wider trend facilitated by Foodtoken.net, which allows businesses to implement cryptocurrency transactions with lower fees compared to traditional credit card processing.
Among the restaurants making this move is Brookfields Restaurants, a well-established local chain that has been operational for more than four decades. The co-owner, Stacy Marr, expressed the importance of providing a consistent menu to retain customer loyalty and noted how payment preferences have evolved from 85% cash in the 1980s to approximately 87% credit card payments today.
To attract a younger demographic, Brookfields will allow customers to purchase a $50 gift card via a simple process involving the scanning of a QR code. This initiative is aimed at encouraging cryptocurrency use among consumers who are increasingly inclined to embrace digital currencies.
In addition to Brookfields, three other restaurant chains and a local winery will also begin to accept cryptocurrencies. According to Foodtoken.net’s CEO, Bryan Barton, these businesses will benefit from reduced transaction fees, which can significantly alleviate the financial burden associated with credit card transactions, which for some businesses can amount to between $360,000 to $400,000 annually in fees.
A recent Gallup poll revealed that approximately 14% of adults in the U.S. own some form of cryptocurrency, while about 60% have expressed no interest in purchasing it. Barton highlighted the need for increased transactions in cryptocurrency to strengthen its market position and appeal to a broader audience.
Additionally, a new law regulating certain aspects of the cryptocurrency market was recently signed, which aims to bolster confidence among crypto skeptics, as noted by California Representative Kevin Kiley.
The announcement will be made at a press conference scheduled for noon on Friday at the State Capitol’s West Lawn. Attendees can expect to hear from representatives of the participating restaurant chains and sample their food offerings. The event will also feature speakers who will discuss the significance of this shift for Sacramento in the context of financial innovation.
Congressman Kiley emphasized that this initiative positions Sacramento as a leader in the evolving landscape of financial technology, paving the way for broader acceptance of digital payments in the future.
FAQ
- What restaurants in Sacramento are accepting cryptocurrencies?
- Five restaurant chains and a winery in Sacramento are adopting cryptocurrency payments through Foodtoken.net.
- What cryptocurrencies can customers use to pay at these restaurants?
- Customers will be able to use popular cryptocurrencies such as Bitcoin and Tether.
- Why are restaurants shifting to accept cryptocurrency?
- Restaurants are adopting cryptocurrency to attract a younger demographic and reduce the costs associated with credit card processing fees.
- What is Foodtoken.net?
- Foodtoken.net is a service that enables businesses to accept cryptocurrency payments with lower fees compared to traditional credit card processors.
- When is the press conference announcing these changes?
- The press conference is scheduled for noon on Friday at the State Capitol’s West Lawn.
Deeper Dive: News & Info About This Topic
- Fox40: Sacramento Restaurants to Accept Bitcoin
- Sacramento Bee: Capitol Alert
- KFBK: Capitol Event Announces Five Restaurant Chains Will Accept Bitcoin
- Encyclopedia Britannica: Cryptocurrency
- Google Search: Cryptocurrency News
Author: STAFF HERE COSTA MESA WRITER
COSTA MESA STAFF WRITER The COSTA MESA STAFF WRITER represents the experienced team at HERECostaMesa.com, your go-to source for actionable local news and information in Costa Mesa, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the OC Fair, Concerts in the Park, and Fish Fry. Our coverage extends to key organizations like the Costa Mesa Chamber of Commerce and Boys & Girls Clubs of Central Orange Coast, plus leading businesses in retail, fashion, and technology that power the local economy such as Vans, Experian, and South Coast Plaza. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
