California, September 3, 2025
News Summary
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group to enhance distribution in California, following RNDC’s exit from the market. The transition is set for September 2, 2025, allowing Q MIXERS to increase its reach into 14 states, thereby solidifying its presence in the premium mixer category. With a commitment to high-quality ingredients and bold flavors, both companies are optimistic about the positive impact this strategic collaboration will have on their distribution and growth in the beverage industry.
California – Q MIXERS has announced an expanded partnership with Breakthru Beverage Group, a move that aims to boost their collaboration across the beverage sector in California, the largest beverage alcohol market in the United States. This expanded partnership comes in the wake of RNDC’s exit from the California market, and the transition is scheduled to officially take place on September 2, 2025.
This partnership signifies a strategic shift for both companies, as they aim to enhance distribution and access to Q MIXERS’ premium products. Breakthru Beverage Group is a leading wholesaler in the beverage industry, with operations in 16 markets and annual sales exceeding $8.6 billion. This collaboration will extend the reach of Q MIXERS’ unique line of products into 14 states, further solidifying their presence in the mixer category.
Q MIXERS is renowned for its high-quality mixers, including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. With a commitment to using clean ingredients and bold flavors, the brand aims to elevate the experiences of both consumers and bartenders alike in the cocktail and mocktail arena. Company leaders are optimistic that this expanded partnership will yield substantial results, building on past performance successes with Breakthru.
Betsy Frost, CEO of Q MIXERS, expressed confidence in the potential of the partnership, anticipating that it will allow both teams to reach new heights within the competitive beverage landscape. Meanwhile, David Brenner, Vice President of Sales at Q MIXERS, expressed excitement about the opportunity to deepen the relationship with Breakthru and expand their distribution efforts. Amanda Hale, Senior Vice President of Business Development at Breakthru, similarly emphasized the enthusiasm surrounding this expansion into California.
Breakthru Beverage Group has earned accolades as a “US Best Managed Company” for four consecutive years, highlighting its strong performance and effective management practices. The companies aim to leverage Breakthru’s proven track record of delivering results to drive Q MIXERS’ distribution growth across various channels in the California market.
As Q MIXERS continues to disrupt the premium mixer category, the partnership with Breakthru is expected to solidify their competitive position and ensure long-term success in California and other markets. With a shared vision for quality and innovation, both companies look forward to working together to enhance the beverage choices available to consumers nationwide.
FAQ
What is the expanded partnership about?
The expanded partnership between Q MIXERS and Breakthru Beverage Group aims to enhance distribution of Q MIXERS’ premium products in California and other states following RNDC’s exit from the market.
When will the transition officially occur?
The transition is set to officially take place on September 2, 2025.
What products does Q MIXERS offer?
Q MIXERS offers a variety of premium mixers, including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
What is Breakthru Beverage Group known for?
Breakthru Beverage Group is a leading beverage wholesaler in the US, with operations in 16 markets and annual sales exceeding $8.6 billion.
Why is this partnership significant?
This partnership is significant as it strengthens Q MIXERS’ presence in the beverage alcohol market in California and expands their collaboration into a total of 14 states.
Key Features of Q MIXERS and Breakthru Beverage Group Partnership
| Feature | Details |
|---|---|
| New Partnership | Q MIXERS expands its collaboration with Breakthru Beverage Group. |
| Transition Date | September 2, 2025. |
| States Covered | 14 states, including California. |
| Product Range | Includes Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. |
| Breakthru’s Experience | Leading beverage wholesaler with over $8.6 billion in annual sales. |
| Brand Strategy | Focus on premium mixers and high-quality ingredients. |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership With Breakthru Beverage Group
- PR Newswire: Q MIXERS and TAO Group Hospitality Announce Partnership
- Bevnet: Q MIXERS Names Betsy Frost as CEO
- Wikipedia: Q MIXERS
- New York Times: Step Brothers’ Catalina Wine Mixer
Author: STAFF HERE COSTA MESA WRITER
COSTA MESA STAFF WRITER The COSTA MESA STAFF WRITER represents the experienced team at HERECostaMesa.com, your go-to source for actionable local news and information in Costa Mesa, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the OC Fair, Concerts in the Park, and Fish Fry. Our coverage extends to key organizations like the Costa Mesa Chamber of Commerce and Boys & Girls Clubs of Central Orange Coast, plus leading businesses in retail, fashion, and technology that power the local economy such as Vans, Experian, and South Coast Plaza. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
