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James Canfield Appointed New CEO of OC Fair & Event Center

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Families enjoying the OC Fair with colorful rides and food stalls

News Summary

James Canfield has been appointed as the new CEO of the OC Fair & Event Center, bringing over 30 years of experience in venue management. He replaces Michele Richards, who retired after two decades in the role. Canfield aims to enhance innovation and community engagement, especially with the upcoming OC Fair. The event celebrates its 135th year and includes various competitions and activities, emphasizing local talent. The board plans to expand events throughout the year, promoting community interaction and benefiting local businesses.

Costa Mesa, California – The OC Fair & Event Center has announced the appointment of James Canfield as its new CEO, effective July 1. Canfield’s leadership comes just in time for the highly anticipated annual OC Fair, which is scheduled to take place from July 18 to August 17, drawing in crowds of eager attendees.

Canfield, who brings over 30 years of experience in venue management and live event coordination, previously served as the senior director and general manager of the Birmingham Jefferson Convention Complex in Alabama. His extensive resume also includes executive roles in several prominent California venues, including the Palm Springs Convention Center, Pasadena Convention Center, and the Long Beach Convention and Entertainment Center. This alignment of experience in managing top convention and entertainment venues led to his selection, as emphasized by Board Chairman Nick Kovacevich.

Canfield steps into the role following the retirement of Michele Richards, who dedicated more than two decades to the organization. As the new CEO, Canfield expressed enthusiasm about returning to California and his strategic vision for the OC Fair & Event Center. He has highlighted innovation and community engagement as priorities during his tenure, indicating a commitment to enhancing the fair’s offerings and expanding events available at the fairgrounds throughout the year.

As one of the oldest traditions in Orange County, the OC Fair is entering its 135th year, reinforcing its significance in the local community. Annually, more than a million guests attend the fair, participating in a variety of activities, including competitions in food, photography, horticulture, and creative exhibits like themed table settings. The fair sets out to not only provide entertainment but also celebrate local talent and creativity.

Currently, entry windows are open for certain competitions related to the culinary arts, with the deadline for submissions of cookies, bars, brownies, and cheesecake set for June 30. This allows participants ample opportunity to showcase their skills and gain recognition within the community.

Looking ahead, the board and incoming CEO aim to broaden the array of events held on the fairgrounds beyond the duration of the fair itself. This expansion could further enhance community engagement and ensure that the venue serves as a lively hub for activities throughout the year, benefitting local residents and businesses alike.

The OC Fair & Event Center stands as a cornerstone of community celebration in Orange County. With James Canfield at the helm, there is optimism for continued success and growth, promising memorable experiences for both attendees and participants in the unfolding 2023 fair season.

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Additional Resources

James Canfield Appointed New CEO of OC Fair & Event Center

HERE Costa Mesa
Author: HERE Costa Mesa

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