News Summary
Go Greek Yogurt has launched its latest outlet in Newport Beach, attracting large crowds and celebrity fans during its grand opening. The event featured a lively atmosphere, with a DJ and a velvet rope at the entrance, emphasizing its exclusivity. Owners Eduardo Castelan and Tim Littman highlighted strong demand for the Mediterranean brand in the area. The menu offers a variety of yogurt options and toppings, as well as vegan selections. This location is a part of the brand’s expanding presence, marking a significant milestone for Go Greek Yogurt.
Newport Beach – Go Greek Yogurt opened its new location in Newport Beach on September 4, drawing in long lines of eager customers and a host of celebrity fans. The grand opening was marked by a vibrant atmosphere featuring a DJ and a velvet rope at the entrance, contributing to a sense of exclusivity and excitement surrounding the event.
The franchise owners of this Newport Beach location, Eduardo Castelan and Tim Littman, noted a strong demand for the Mediterranean lifestyle brand in Orange County, sparked by the enthusiastic community reception during a soft opening held prior to the official launch. Go Greek Yogurt’s Newport Beach location stands as the fourth to open in California and the thirteenth internationally, marking a significant milestone in the brand’s expansion.
Go Greek Yogurt was originally founded in 2012 by David Subotic, Tanja Subotic, and Jonathan Williams, with the first outlet established in Beverly Hills, California. Inspired by authentic Mediterranean traditions, the brand has since gained notable popularity and a dedicated celebrity following, including stars like Jennifer Aniston, Gigi Hadid, Kylie Jenner, Kourtney Kardashian, and Britney Spears.
Tim Littman, who hails from Mission Viejo, believes that the health-conscious residents of Orange County will appreciate the unique offerings of Go Greek, particularly its thick, creamy yogurt that is authentic and imported from Greece. The yogurt is celebrated for being higher in protein and lower in sugar, with no added sugars, aligning with current health trends.
The Newport Beach menu provides customers with a variety of options to cater to different tastes. The classic yogurt comes in three sizes and includes house flavors such as plain tart, Greek honey, and chocolate. In addition, the rotating menu features seasonal flavors like sour cherry, rose, hazelnut, guava, and passion fruit. Customers can personalize their yogurt by adding healthy toppings such as chia seeds, slivered almonds, granola, and fresh fruits. For those looking for something sweeter, toppings like gummies and chocolate chips are also available.
In addition to traditional yogurt, Go Greek offers frozen yogurt options that mirror the house flavors, complemented by an extensive selection of rotating flavors like peanut butter, lemon, and strawberry. The menu is inclusive, with vegan options available for those with dietary restrictions. Yogurt smoothies and composed yogurt bowls are also offered, which can be enjoyed in both sweet and savory varieties. Notable menu items include the Althea bowl, a sweet yogurt bowl, and the Greek salad bowl, which provides a savory alternative.
With an aim to position Go Greek as a healthier alternative to ice cream and other frozen desserts, the Newport Beach location is set to serve customers daily from 9:30 a.m. to 10 p.m. on Mondays through Thursdays, and from 9:30 a.m. to 11 p.m. on Fridays and Saturdays. Located at 191 Riverside Ave, Unit C, the new outlet is set to become a go-to destination for both locals and visitors seeking a refreshing and nutritious treat.
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Additional Resources
- Los Angeles Times: Newport Beach Goes Greek
- Google Search: Go Greek Yogurt
- OC Register: New Stores Coming
- Encyclopedia Britannica: Greek Yogurt
- Greek Reporter: Go Greek Yogurt Expansion
- Google News: Greek Yogurt California
- OC Register: Savory Yogurt Opens
- Google Scholar: Greek Yogurt Health Benefits
Author: STAFF HERE COSTA MESA WRITER
COSTA MESA STAFF WRITER The COSTA MESA STAFF WRITER represents the experienced team at HERECostaMesa.com, your go-to source for actionable local news and information in Costa Mesa, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the OC Fair, Concerts in the Park, and Fish Fry. Our coverage extends to key organizations like the Costa Mesa Chamber of Commerce and Boys & Girls Clubs of Central Orange Coast, plus leading businesses in retail, fashion, and technology that power the local economy such as Vans, Experian, and South Coast Plaza. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
