Miami Beach, August 16, 2025
News Summary
Playboy Enterprises has announced its decision to relocate its headquarters from Los Angeles to Miami Beach, citing California’s anti-business climate and costs. The move, which puts Playboy in a luxury office building known as Rivani, aims to create a new Playboy Club and multimedia content studios. This strategic relocation is anticipated to generate 100 jobs for the local economy and reflects a broader trend of companies exiting California due to its challenging business environment.
MIAMI BEACH, Florida – Playboy Enterprises announced on Wednesday their decision to relocate their headquarters from Los Angeles to Miami Beach, joining a trend of high-profile companies moving out of California in search of more favorable business environments. CEO Ben Kohn criticized California for being “anti-business” and costly, expressing enthusiasm about the transition to Miami Beach, which he described as “very pro-business.”
The new corporate home for Playboy will be situated in a luxury office building known as Rivani, located at 1691 Michigan Avenue. The company anticipates being fully operational in the Miami office by next year. The relocation plan includes establishing a new Playboy Club that will feature a restaurant and a members-only space, as well as multimedia content studios aimed at supporting their creator network and enhancing their licensing business.
Developer Robert Rivani has heavily invested in the Rivani commercial complex, contributing over $100 million toward amenities that will include wellness facilities, restaurants, and meeting spaces. Miami Beach city officials have celebrated this relocation as a significant advancement for economic development, having worked diligently for several months to secure Playboy’s move over competing offers from other locations.
Playboy’s relocation is part of a growing trend of corporations exiting California due to its challenging business landscape. Notable companies like Tesla and Charles Schwab have also made similar moves, with Tesla shifting its headquarters from Palo Alto to Texas and Charles Schwab departing San Francisco for north Texas in 2021. Recently, Chevron announced its exit after 145 years of operation in California. These significant departures have led to increased scrutiny of California’s high tax rates and complex regulations, which are among the most restrictive in the United States. For instance, California levies a tax rate as high as 13.3% on its highest earners, one of the steepest participation rates in the nation.
Despite the corporate migration, California retains its status as the world’s fourth-largest economy and continues to attract investments across various sectors. Playboy’s move marks a strategic return to South Florida, as the brand historically operated a Playboy Club and hotel in the region, with the Miami Playboy Club first opening in 1961 and the Playboy Plaza hotel operating in the 1970s.
Financially, Playboy recently reported a net loss of $7.7 million in the second quarter, despite experiencing a 13% increase in revenue compared to the previous year. Currently, Playboy shares have increased by 17% in value since the start of this year, closing at $1.71. The new Miami headquarters is expected to generate approximately 100 jobs for the local economy. Under Kohn’s leadership, the vision for the Miami office includes the creation of state-of-the-art content studios designed for producing multimedia across diverse digital platforms. In this business-friendly environment, Playboy sees Miami Beach as “one of the nation’s most dynamic and culturally relevant cities.”
Frequently Asked Questions
Why did Playboy Enterprises decide to relocate to Miami Beach?
Playboy Enterprises cited California’s high operational costs and an anti-business environment as primary reasons for the move, opting for Miami Beach’s more business-friendly atmosphere.
What are the plans for the new Playboy headquarters in Miami?
The new headquarters will feature a Playboy Club with a restaurant and private space for members, along with multimedia content studios to support the company’s creator network.
How will the move to Miami Beach affect local employment?
The relocation is anticipated to create approximately 100 jobs for the local economy, contributing to the region’s economic development.
What challenges has California faced that led to corporate relocations?
California’s high tax rates and complex regulations are major contributors to the recent trend of companies relocating to states with more favorable business conditions.
Key Features of Playboy’s Relocation
| Feature | Description |
|---|---|
| New Headquarters Location | Rivani Building at 1691 Michigan Avenue, Miami Beach |
| Company Overview | Playboy Enterprises relocating HQ; criticism of California’s business climate |
| New Facilities | Playboy Club with restaurant and members-only space; multimedia content studios |
| Local Economic Impact | Approximately 100 new jobs expected |
| Financial Outlook | Net loss of $7.7 million reported; shares up 17% this year |
| California’s Business Climate | High taxes and regulations prompting corporate departures |
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Wikipedia: Corporate Relocation
- Union Leader
- Google Search: Playboy Enterprises Miami Beach
- Miami Herald
- Google Scholar: Corporate Relocation California
- CBS News
- Encyclopedia Britannica: Corporate Relocations
- Hoodline
- Google News: Playboy Enterprises Relocate
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COSTA MESA STAFF WRITER The COSTA MESA STAFF WRITER represents the experienced team at HERECostaMesa.com, your go-to source for actionable local news and information in Costa Mesa, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the OC Fair, Concerts in the Park, and Fish Fry. Our coverage extends to key organizations like the Costa Mesa Chamber of Commerce and Boys & Girls Clubs of Central Orange Coast, plus leading businesses in retail, fashion, and technology that power the local economy such as Vans, Experian, and South Coast Plaza. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
